Just ’Cause You Got Eyes, Don't Mean You Always See...
YOUR ORGANIZATION HAS A STORY. LET'S PUT IT TO WORK.
I help nonprofits, founders, startups, and small businesses clarify their message, strengthen their communications, and turn ideas into content and strategies that support visibility, engagement, growth, and organizational momentum.
Whether you need a communications strategy, a clearer message, stronger content, or an experienced set of hands to help move the work forward, I bring newsroom agility, strategic thinking, and storytelling expertise to the table.
You Know Your Work. I Help You See The Story Inside It.
Every person has a story. Every organization has a story.
Sometimes it’s buried beneath years of institutional knowledge. Sometimes it’s hiding inside a new idea that hasn't quite found its footing. Sometimes the story is right there but nobody has stopped long enough to notice it. Sometimes no one has the time.
This is where I come in as that extra set of hands. I ask questions. I listen for the thread. I sort through the noise.
Then, I help you figure out what the story is, why it matters, who needs to hear it, and what you should do with it.
Because being seen isn't the finish line.
Connection is. Action is. Momentum is.
How I Find The Story
Look Again
I start by looking beyond the obvious—the thing everyone already knows, the way you've always explained it, or the version of the story you've gotten used to telling.
Find The Thread
There's always something underneath the something. I identify the connection that makes the story matter—not just what happened, but why someone else should care.
Ask Better Questions
Asking the right questions can change the entire story. I dig into the people, context, history, assumptions, tensions, and details that reveal what's actually worth telling.
Put It To Work
A story isn't finished when it's told. We figure out what the story needs to do: clarify your message, connect with your audience, strengthen your brand, support a campaign, move an idea forward, or help people see what they couldn't see before.
That's the Work!
Seeing what’s there. Finding what’s underneath it. And making it impossible to miss.
What I Do
STORY
Find the story underneath the facts, mission, product, program, or idea.
Narrative development · Story discovery · Brand storytelling · Interview strategy · Storytelling workshops
STRATEGY
Figure out what you're really trying to say, who needs to hear it, and what needs to happen next.
Communications strategy · Content strategy · Messaging · AI-assisted discovery & strategy
CONTENT
Turn the story into the right thing for the moment.
Video · Writing · Social content · Presentations · Campaigns · Interviews · Media training
EXPERIENCE
Give people a reason to participate, think differently, and see something they hadn't seen before.
Workshops · Speaking · Training · Storytelling experiences
PROJECTS
Sometimes the story is clear. You just need somebody who can help make the thing happen.
Creative project management · Production coordination · Content development · Cross-functional support