Past Client Impact

Client: Colorado Legal Services (CLS) and Colorado Access to Justice Commission (ATJC)

Project: LawHelpColorado site

Role: Lead Project Manager & Strategic Consultant

Objective: Stabilize project operations, modernize content governance, and implement a data-driven user testing framework for a statewide legal access portal.

The Challenge

The LawHelp Colorado project faced significant operational risks following a leadership transition. Technical debt was high, stakeholder communication had lapsed, and critical content was being managed in an insecure, non-version-controlled Excel environment. Furthermore, the legal content was often too "dense" for users in high-stress situations to navigate or comprehend.

The Solution: A Three-Pillar Recovery Strategy

1. Operational Stabilization & Liaison Leadership

• Audit & Knowledge Recovery: Conducted a comprehensive audit of legacy "Manifestos" and technical debt to ensure no loss of institutional knowledge.
• Stakeholder Re-engagement: Re-established a weekly operational cadence with the Executive Director of the Colorado Access to Justice Commission (ATJC) and the Director of IT for Colorado Legal Services (CLS).
• Developer Liaison: Acted as the primary bridge between the commission and the web development team (Cappellic), realigning technical sprints with grant deadlines.

2. Technical Infrastructure & Content Governance

• Advanced CMS Migration: Engineered a dynamic Airtable environment to replace insecure Excel sheets. Implemented a "Clean Team" access protocol to ensure version control and content integrity.
• AI-Enhanced Content Strategy: Developed custom "Logos" and "Pathos" AI prompts to rewrite complex legal articles into "Plain Language."
• SEO & Discovery: Optimized content for Google crawlers and internal "Active Search" algorithms, increasing content completion to 39% during the stabilization phase.

3. Strategic User Testing (UX) & Validation

• Methodology: Leveraged UX Tweak to conduct a hybrid testing model (Moderated and Unmoderated) targeting specific demographic profiles ($40k–$60k income bracket).
• Synthesization Testing: Moved beyond simple navigation to test "Cognitive Synthesization"—ensuring users could not only find but actually explain complex legal processes like wage garnishment.
• Bias Mitigation: Implemented a "Critical Moderation Directive" using open-ended inquiry to ensure authentic, non-biased user data.

The Results

• Successful Launch: Met all ATJC/CLS grant obligations with a successful statewide site launch.
• Risk Mitigation: Eliminated unauthorized content changes by migrating to a secure, permission-based governance structure.
• Innovation Roadmap: Authored a "Future-Proofing" report on LLM (ChatGPT/Gemini) integration, positioning LawHelp Colorado as a leader in AI-era legal accessibility.
• User-Centric Design: Validated navigation anchors and search functionality through rigorous testing, ensuring the site is accessible to users with high-school-level education.

Core Competencies Demonstrated

• Crisis Project Management: Rapidly stabilizing projects post-turnover.
• Technical Product Ownership: Managing developer sprints and CMS migrations.
• Ethical AI Implementation: Using LLMs for content enrichment and SEO.
• Advanced UX Research: Designing and facilitating complex user testing protocols.

Client: Rebuilding Together Richmond (RTRVA)

Project: National Rebuilding Day 2025

Objective: To manage comprehensive social media coverage for a high-volume community service event, allowing core staff to focus on operational logistics.

The Challenge

Rebuilding Together Richmond is a regional affiliate of a national non-profit dedicated to preserving affordable homeownership. For National Rebuilding Day 2025, the organization managed 12 volunteer groups restoring 14 properties across Richmond, Chesterfield, Petersburg, and Hopewell. With only four full-time staff members, the team lacked the capacity to simultaneously manage technical on-site repairs and capture high-quality content for social media engagement.

The Solution: "Jennuine Raydiance" Field Coverage

I was brought in to act as the dedicated social media lead, providing 8 hours of continuous on-site content capture and distribution.

• Multimedia Production: Captured over 200 original photos and videos in a single day, documenting everything from deck construction to community gardening. Human-Centric Narrative Strategy: Conducted field interviews with homeowners and long-term volunteers to move beyond "before and after" shots and tell the story of generational homeownership and community safety.
• Multi-Platform Deployment: Managed real-time posting across Facebook, Instagram, and LinkedIn, ensuring a consistent brand voice throughout the event.

The Results (April 24th – April 28th)

• High-Volume Engagement: Generated more than 4,000 views and 178 interactions across all platforms within a four-day window.
• National Recognition: Secured national-level mentions and shares, elevating the regional affiliate's work to a broader audience.
• Community Growth: Successfully converted event energy into digital growth, including new followers and high-engagement metrics for specific project features (e.g., the "Garden Reveal" and "Pool-to-Patio" transformations).
• Operational Relief: Provided the RTRVA executive team with the "peace of mind" to manage 12 separate sites without losing the opportunity to market their success.

Core Competencies Demonstrated

• On-Location Content Capture: Rapidly producing high-quality multimedia in active construction/volunteer environments.
• Brand Journalism: Identifying "viral" potential in human stories, such as a 70-year-old homeowner's joy over a safe yard for her great-grandchildren.
• Social Media Management (SMM): Executing a multi-channel strategy under strict time constraints.
• Non-Profit Strategic Support: Understanding the unique resource constraints of small non-profit teams and providing scalable solutions.

Client: Virginia Poverty Law Center (VPLC)

Project: VirginiaLawHelp site

Role: Education Project Manager / AI Strategy Consultant

Objective: To replace a legacy archive of 500+ outdated documents with an AI-driven, plain-language content engine optimized for localized search intent.

The Challenge

A statewide resource site faced a critical content vacuum after an audit removed hundreds of irrelevant PDFs, leaving only five viable articles. A previous attempt by a website strategist to use AI for content generation failed due to "prompt fragmentation"—asking multiple disjointed questions that led to inconsistent outputs, hallucinations, and a loss of local context.

The Solution: The "Inverted Pyramid" Prompt Framework

Drawing on journalistic interviewing techniques, I engineered a consolidated, single-touch prompt architecture. This method eliminated the "forgetting" bias of AI by providing all constraints and sequences in a single, high-context instruction.

• Phase 1: Macro-Contextual Inquiry: Analyzed global search behaviors and information-seeking intent.
• Phase 2: Geospatial Localization: Forced the model to filter data through the specific legal and social lens of Virginia.
• Phase 3: Comparative Benchmarking: Directed the AI to perform a gap analysis against states of similar size and demographic density.
• Phase 4: Plain Language Synthesis: Integrated a mandatory "translation" layer to ensure all technical outputs met federal plain language standards for public accessibility.

The Results

• Hallucination Mitigation: By consolidating the workflow into a single, logical sequence, I reduced the risk of AI drift and factual errors.
• Strategic Resource Creation: Developed a "Foundational Content Engine" that identifies what the public is searching for and generates the corresponding articles automatically.
• Enhanced Accessibility: Every piece of content generated is now pre-vetted for "readability," ensuring it serves community members in high-stress situations.
• Operational Scalability: Transitioned the organization from a manual, months-long writing process to a rapid, data-backed content deployment model.

Core Competencies Demonstrated

• Advanced Prompt Engineering: Moving beyond simple queries to architectural, multi-step "mega-prompts."
• Knowledge Management: Transforming "technical debt" (outdated PDFs) into a dynamic digital library.
• Technical Writing & Translation: Using AI to bridge the gap between complex data and the general public.
• Strategic AI Oversight: Implementing journalistic rigor to ensure data accuracy and localized relevance.

Client: WTVR CBS 6

Project: Final Score Friday

Role: News Director / Creative Lead

Objective: To transition a legacy sports broadcast from a static news segment into a high-energy, branded "event" experience utilizing new studio technology and live talent.

The Challenge

Upon inheriting the direction of "Final Score Friday"—a premier high-school football highlight show—the production followed a traditional, static format. Despite moving into a state-of-the-art studio with advanced camera capabilities (including a jib/crane arm), the visual storytelling remained stagnant, failing to capitalize on the new environment or the high-octane nature of the content.

The Solution: Reimagining the "Playbook"

I stepped into a dual role of Director and Creative Lead to overhaul the floor operations and visual language of the show.

• Technical Optimization: Partnered with the jib operator to replace static "helmet-on-desk" shots with dynamic, sweeping "head-to-head" visual transitions.
• Experiential Branding: Integrated live community elements, such as local cheerleading squads, to provide "cold opens" and high-energy transitions, moving the show from a "newscast" to a "destination broadcast."
• Command & Control Leadership: Directed complex, multi-camera live environments from the control room, managing high-intensity synchronization between anchors, field highlights, and live studio talent.

The Results

• Brand Elevation: Successfully rebranded the segment into a Friday night tradition, significantly increasing production value without increasing the runtime.
• Process Modernization: Fully utilized previously under-leveraged studio technology (customizable sets and jib cameras) to create a modern visual identity.
• Legacy of Excellence: Established a new production standard and operational workflow that has been adopted and carried forward by successive directing teams.
• Team Synergy: Fostered a high-performance culture between the control room, floor crew, and talent, ensuring flawless execution during fast-paced live transitions.

Core Competencies Demonstrated

• Live Production Direction: Managing real-time, high-pressure broadcast environments.
• Creative Resource Management: Identifying and deploying under-utilized assets (technology and talent).
• Operational Revitalization: Auditing "the way it's always been done" to implement modern, high-impact workflows.
• Stakeholder Coordination: Syncing creative services, production crews, and on-air talent toward a unified vision.

Client: CarMax

Role: Communications Consultant 

Objective: To identify and bridge gaps in internal communications by transforming raw operational data into high-engagement cultural narratives.

The Challenge

Upon completing a high-volume copywriting project significantly ahead of schedule, a gap was identified in the organization's internal communications strategy. While the company was expanding rapidly, there was a lack of human-centric storytelling to connect decentralized stores to the broader corporate mission, leading to missed opportunities for morale-boosting and cultural alignment.

The Solution: The "Hidden Gold" Narrative Framework

Instead of maintaining the status quo, I utilized my background in investigative journalism to perform a "cultural audit" of the organization’s internal data streams.

• Opportunity Identification: Audited shared operational inboxes to identify "milestone" data points (sales records, community outreach, team achievements) that were previously being ignored as administrative noise.
• Rapid Prototyping: Without increasing overhead or requiring a new budget, I developed a pilot series of feature stories. I conducted independent interviews with field staff to extract the "soul" of the company’s mission.
• The "Proof of Concept" Delivery: Rather than presenting a theoretical proposal, I delivered a suite of polished, publication-ready feature articles to leadership, demonstrating immediate value and strategic alignment with company culture.

The Results

• Content Volume & Velocity: Successfully launched an unauthorized series that was immediately adopted as a cornerstone of the internal site.
• Measurable Engagement: The stories became a "massive hit" among the workforce, providing senior leadership with qualitative success metrics that complemented quantitative sales data.
• Strategy Integration: The initiative effectively filled a months-long gap in the internal communications calendar, ensuring a consistent flow of high-quality content during a period of high organizational change.
• Operational Efficiency: Demonstrated the ability to maximize contract value by identifying and solving structural communication gaps without external direction.

Core Competencies Demonstrated

• Proactive Problem Solving: Identifying organizational needs before they are flagged by management.
• Internal Communications Strategy: Building bridges between field operations and corporate headquarters.
• Corporate Storytelling: Translating dry milestones into compelling, mission-driven narratives.
• Agile Content Creation: Managing the full lifecycle of content from discovery and interviewing to final publication.

Client: Marriott International

Role: Digital Content Author / Project Lead

Objective: To manage and modernize 40+ global loyalty pages across 26 languages, ensuring technical accuracy, legal compliance, and strategic alignment with international stakeholders.

The Challenge

Marriott’s global digital presence required the management of 40+ complex loyalty pages, each localized for up to 26 different languages. The workflow involved a geographically dispersed team (Omaha, Italy, Maryland) and required strict adherence to two-week Agile sprints. The existing process faced friction in translation verification and lacked a centralized bridge between the technical content authors and the international "Language Captains."

The Solution: Strategic Localization & Relationship Management

Initially brought in as a contractor, my performance led to a full-time appointment where I optimized the end-to-end content lifecycle:

• Agile Content Orchestration: Managed complex Jira ticketing workflows within two-week sprints, overseeing the ingestion of content into Smartling (translation hub) and deployment via Adobe Experience Manager (AEM).
• Stakeholder Synergy: Engineered a centralized communication hub with International Language Captains. By fostering these personal relationships, I became the primary liaison for the broader team, ensuring machine translations were accurately vetted by native speakers.
• Global Offer Management: Served as Co-Lead for the global offer system, processing Salesforce-driven data from hotels worldwide. This involved rigorous auditing for content accuracy, legal compliance, and web accessibility standards across English and international variants.
• Dynamic Page Revitalization: Co-led the initiative to transform static loyalty pages into dynamic, modular environments capable of hosting personalized credit card offers and real-time elements.

The Results

• Contract-to-Full-Time Transition: Achieved a permanent role based on "Stellar" performance and immediate operational impact.
• Operational Efficiency: Streamlined the translation verification process by establishing direct, high-trust channels with international directors and captains.
• Sales Enablement: Successfully approved and deployed localized hotel offers that directly contributed to increased global sales and property visits.
• Executive Strategy: Developed and vetted project plans for the Product Owner, providing "bigwig" stakeholders with accurate timelines and estimates based on localized production data.

Core Competencies Demonstrated

• Enterprise CMS Mastery: Advanced authoring within Adobe Experience Manager (AEM) and Smartling.
• Global Team Leadership: Coordinating workflows across multiple time zones and cultures.
• Compliance & Accessibility: Ensuring digital content meets international legal and ADA/accessibility requirements.
• Strategic Project Planning: Translating technical requirements into executive-level roadmaps.

Client: Virginia Center for Inclusive Communities (VCIC)

Project: Harold M. Marsh, Sr. Connections Institute

Role: Storyteller / Multimedia Producer

Objective: To identify and bridge gaps in internal communications by transforming raw operational data into high-engagement cultural narratives.

The Challenge

The Harold M. Marsh, Sr. Connections Institute is designed to create an environment where young people can have honest, sometimes difficult conversations about difference, identity, bias, and inclusion. That privacy is part of what makes the program effective—but it also creates a communications challenge.

VCIC needed to communicate the value and impact of the Institute to people who had never experienced it themselves. A board member identified a particular visibility challenge: students are recruited during the school year, but there can be a significant gap between recruitment and the August Institute. During that time, engagement can drop. Parents may also be unfamiliar with what their teenagers will experience at a program that involves a week away from home and limited access to their phones.

The organization needed a way to answer a simple but important question:

What actually happens at the Connections Institute—and why does it matter?

The answer couldn't rely on simply sharing students' most personal stories. The storytelling had to make the experience tangible while respecting the privacy and trust that make the Institute work.

The Solution: Strategic Storytelling & Content Infrastructure

Brought in to address a visibility challenge surrounding VCIC's unique, privacy-centered program, I developed a multimedia storytelling strategy designed to make the Connections Institute tangible to prospective students, parents, educators, donors, and the broader community—without compromising the personal nature of participants' experiences.

• Discovery-Driven Story Development: Conducted 14 in-depth interviews with participants and stakeholders to identify the themes, perspectives, and program outcomes that could communicate the Institute's value without relying on private or sensitive student stories.
• Multi-Day Field Production: Planned and executed on-site multimedia coverage at Smith Mountain Lake, capturing the environment, activities, interactions, and participant perspectives through approximately 100 video assets and 100+ photographs.
• Adaptive Story Management: Used real-time observation and relationship building to identify storytelling opportunities beyond the original production plan, adjusting the interview and production schedule when emerging perspectives could strengthen the larger narrative.
• Content Ecosystem Development: Structured the project around long-term content reuse rather than a single deliverable, creating the foundation for two feature-length videos and a minimum of 30 social media clips from the interview and field-production library.
• Privacy-Conscious Communications: Developed a storytelling approach that demonstrates the Institute's impact through its environment, relationships, purpose, and participant perspectives—allowing VCIC to increase visibility while preserving the trust and confidentiality central to the program.
• Audience-Focused Visibility: Translated an experience that can be difficult to explain from the outside into accessible visual and narrative assets that can support recruitment, parent engagement, school and administrator outreach, donor communications, and ongoing program awareness.

The Results

• The project produced a substantial multimedia library designed to extend the visibility of the Connections Institute beyond the August experience.
• 14 interviews capturing diverse perspectives on the Institute
• 100+ photographs documenting the people, environment, and experience
• Approximately 100 video assets captured during production
• 2 long-form feature videos planned from the interview material
• 30+ short-form social clips that can be developed from the interviews and footage
• A reusable collection of visual and narrative assets that can support recruitment, parent engagement, donor communications, social media, and broader awareness of the program

More importantly, the project gives VCIC a way to show the impact of an experience that is intentionally difficult to show from the outside.

Core Competencies Demonstrated

• Project & Field Production: Planning and executing multimedia production in a multi-day, residential environment.
• Stakeholder Interviewing: Using journalistic interviewing techniques to uncover substantive, authentic stories.
• Adaptive Project Management: Recognizing and responding to opportunities outside the original production plan.
• Mission-Driven Storytelling: Translating complex organizational impact into compelling human narratives.
• Relationship Building: Creating enough trust for participants to share personal experiences authentically.
• Strategic Observation: Identifying important information and stories that emerge outside formal processes.