Past Client Impact

Client: Colorado Legal Services (CLS) and Colorado Access to Justice Commission (ATJC)

Project: LawHelpColorado site

Role: Lead Project Manager & Strategic Consultant

Objective: Stabilize project operations, modernize content governance, and implement a data-driven user testing framework for a statewide legal access portal.

The Challenge

The LawHelp Colorado project faced significant operational risks following a leadership transition. Technical debt was high, stakeholder communication had lapsed, and critical content was being managed in an insecure, non-version-controlled Excel environment. Furthermore, the legal content was often too "dense" for users in high-stress situations to navigate or comprehend.

The Solution: A Three-Pillar Recovery Strategy

1. Operational Stabilization & Liaison Leadership

• Audit & Knowledge Recovery: Conducted a comprehensive audit of legacy "Manifestos" and technical debt to ensure no loss of institutional knowledge.
• Stakeholder Re-engagement: Re-established a weekly operational cadence with the Executive Director of the Colorado Access to Justice Commission (ATJC) and the Director of IT for Colorado Legal Services (CLS).
• Developer Liaison: Acted as the primary bridge between the commission and the web development team (Cappellic), realigning technical sprints with grant deadlines.

2. Technical Infrastructure & Content Governance

• Advanced CMS Migration: Engineered a dynamic Airtable environment to replace insecure Excel sheets. Implemented a "Clean Team" access protocol to ensure version control and content integrity.
• AI-Enhanced Content Strategy: Developed custom "Logos" and "Pathos" AI prompts to rewrite complex legal articles into "Plain Language."
• SEO & Discovery: Optimized content for Google crawlers and internal "Active Search" algorithms, increasing content completion to 39% during the stabilization phase.

3. Strategic User Testing (UX) & Validation

• Methodology: Leveraged UX Tweak to conduct a hybrid testing model (Moderated and Unmoderated) targeting specific demographic profiles ($40k–$60k income bracket).
• Synthesization Testing: Moved beyond simple navigation to test "Cognitive Synthesization"—ensuring users could not only find but actually explain complex legal processes like wage garnishment.
• Bias Mitigation: Implemented a "Critical Moderation Directive" using open-ended inquiry to ensure authentic, non-biased user data.

The Results

• Successful Launch: Met all ATJC/CLS grant obligations with a successful statewide site launch.
• Risk Mitigation: Eliminated unauthorized content changes by migrating to a secure, permission-based governance structure.
• Innovation Roadmap: Authored a "Future-Proofing" report on LLM (ChatGPT/Gemini) integration, positioning LawHelp Colorado as a leader in AI-era legal accessibility.
• User-Centric Design: Validated navigation anchors and search functionality through rigorous testing, ensuring the site is accessible to users with high-school-level education.

Core Competencies Demonstrated

• Crisis Project Management: Rapidly stabilizing projects post-turnover.
• Technical Product Ownership: Managing developer sprints and CMS migrations.
• Ethical AI Implementation: Using LLMs for content enrichment and SEO.
• Advanced UX Research: Designing and facilitating complex user testing protocols.

Client: Rebuilding Together Richmond (RTRVA)

Project: National Rebuilding Day 2025

Objective: To manage comprehensive social media coverage for a high-volume community service event, allowing core staff to focus on operational logistics.

The Challenge

Rebuilding Together Richmond is a regional affiliate of a national non-profit dedicated to preserving affordable homeownership. For National Rebuilding Day 2025, the organization managed 12 volunteer groups restoring 14 properties across Richmond, Chesterfield, Petersburg, and Hopewell. With only four full-time staff members, the team lacked the capacity to simultaneously manage technical on-site repairs and capture high-quality content for social media engagement.

The Solution: "Jennuine Raydiance" Field Coverage

I was brought in to act as the dedicated social media lead, providing 8 hours of continuous on-site content capture and distribution.

• Multimedia Production: Captured over 200 original photos and videos in a single day, documenting everything from deck construction to community gardening. Human-Centric Narrative Strategy: Conducted field interviews with homeowners and long-term volunteers to move beyond "before and after" shots and tell the story of generational homeownership and community safety.
• Multi-Platform Deployment: Managed real-time posting across Facebook, Instagram, and LinkedIn, ensuring a consistent brand voice throughout the event.

The Results (April 24th – April 28th)

• High-Volume Engagement: Generated more than 4,000 views and 178 interactions across all platforms within a four-day window.
• National Recognition: Secured national-level mentions and shares, elevating the regional affiliate's work to a broader audience.
• Community Growth: Successfully converted event energy into digital growth, including new followers and high-engagement metrics for specific project features (e.g., the "Garden Reveal" and "Pool-to-Patio" transformations).
• Operational Relief: Provided the RTRVA executive team with the "peace of mind" to manage 12 separate sites without losing the opportunity to market their success.

Core Competencies Demonstrated

• On-Location Content Capture: Rapidly producing high-quality multimedia in active construction/volunteer environments.
• Brand Journalism: Identifying "viral" potential in human stories, such as a 70-year-old homeowner's joy over a safe yard for her great-grandchildren.
• Social Media Management (SMM): Executing a multi-channel strategy under strict time constraints.
• Non-Profit Strategic Support: Understanding the unique resource constraints of small non-profit teams and providing scalable solutions.

Client: Virginia Poverty Law Center (VPLC)

Project: VirginiaLawHelp site

Role: Education Project Manager / AI Strategy Consultant

Objective: To replace a legacy archive of 500+ outdated documents with an AI-driven, plain-language content engine optimized for localized search intent.

The Challenge

A statewide resource site faced a critical content vacuum after an audit removed hundreds of irrelevant PDFs, leaving only five viable articles. A previous attempt by a website strategist to use AI for content generation failed due to "prompt fragmentation"—asking multiple disjointed questions that led to inconsistent outputs, hallucinations, and a loss of local context.

The Solution: The "Inverted Pyramid" Prompt Framework

Drawing on journalistic interviewing techniques, I engineered a consolidated, single-touch prompt architecture. This method eliminated the "forgetting" bias of AI by providing all constraints and sequences in a single, high-context instruction.

• Phase 1: Macro-Contextual Inquiry: Analyzed global search behaviors and information-seeking intent.
• Phase 2: Geospatial Localization: Forced the model to filter data through the specific legal and social lens of Virginia.
• Phase 3: Comparative Benchmarking: Directed the AI to perform a gap analysis against states of similar size and demographic density.
• Phase 4: Plain Language Synthesis: Integrated a mandatory "translation" layer to ensure all technical outputs met federal plain language standards for public accessibility.

The Results

• Hallucination Mitigation: By consolidating the workflow into a single, logical sequence, I reduced the risk of AI drift and factual errors.
• Strategic Resource Creation: Developed a "Foundational Content Engine" that identifies what the public is searching for and generates the corresponding articles automatically.
• Enhanced Accessibility: Every piece of content generated is now pre-vetted for "readability," ensuring it serves community members in high-stress situations.
• Operational Scalability: Transitioned the organization from a manual, months-long writing process to a rapid, data-backed content deployment model.

Core Competencies Demonstrated

• Advanced Prompt Engineering: Moving beyond simple queries to architectural, multi-step "mega-prompts."
• Knowledge Management: Transforming "technical debt" (outdated PDFs) into a dynamic digital library.
• Technical Writing & Translation: Using AI to bridge the gap between complex data and the general public.
• Strategic AI Oversight: Implementing journalistic rigor to ensure data accuracy and localized relevance.

Client: WTVR CBS 6

Project: Final Score Friday

Role: News Director / Creative Lead

Objective: To transition a legacy sports broadcast from a static news segment into a high-energy, branded "event" experience utilizing new studio technology and live talent.

The Challenge

Upon inheriting the direction of "Final Score Friday"—a premier high-school football highlight show—the production followed a traditional, static format. Despite moving into a state-of-the-art studio with advanced camera capabilities (including a jib/crane arm), the visual storytelling remained stagnant, failing to capitalize on the new environment or the high-octane nature of the content.

The Solution: Reimagining the "Playbook"

I stepped into a dual role of Director and Creative Lead to overhaul the floor operations and visual language of the show.

• Technical Optimization: Partnered with the jib operator to replace static "helmet-on-desk" shots with dynamic, sweeping "head-to-head" visual transitions.
• Experiential Branding: Integrated live community elements, such as local cheerleading squads, to provide "cold opens" and high-energy transitions, moving the show from a "newscast" to a "destination broadcast."
• Command & Control Leadership: Directed complex, multi-camera live environments from the control room, managing high-intensity synchronization between anchors, field highlights, and live studio talent.

The Results

• Brand Elevation: Successfully rebranded the segment into a Friday night tradition, significantly increasing production value without increasing the runtime.
• Process Modernization: Fully utilized previously under-leveraged studio technology (customizable sets and jib cameras) to create a modern visual identity.
• Legacy of Excellence: Established a new production standard and operational workflow that has been adopted and carried forward by successive directing teams.
• Team Synergy: Fostered a high-performance culture between the control room, floor crew, and talent, ensuring flawless execution during fast-paced live transitions.

Core Competencies Demonstrated

• Live Production Direction: Managing real-time, high-pressure broadcast environments.
• Creative Resource Management: Identifying and deploying under-utilized assets (technology and talent).
• Operational Revitalization: Auditing "the way it's always been done" to implement modern, high-impact workflows.
• Stakeholder Coordination: Syncing creative services, production crews, and on-air talent toward a unified vision.

Client: CarMax

Role: Communications Consultant 

Objective: To identify and bridge gaps in internal communications by transforming raw operational data into high-engagement cultural narratives.

The Challenge

Upon completing a high-volume copywriting project significantly ahead of schedule, a gap was identified in the organization's internal communications strategy. While the company was expanding rapidly, there was a lack of human-centric storytelling to connect decentralized stores to the broader corporate mission, leading to missed opportunities for morale-boosting and cultural alignment.

The Solution: The "Hidden Gold" Narrative Framework

Instead of maintaining the status quo, I utilized my background in investigative journalism to perform a "cultural audit" of the organization’s internal data streams.

• Opportunity Identification: Audited shared operational inboxes to identify "milestone" data points (sales records, community outreach, team achievements) that were previously being ignored as administrative noise.
• Rapid Prototyping: Without increasing overhead or requiring a new budget, I developed a pilot series of feature stories. I conducted independent interviews with field staff to extract the "soul" of the company’s mission.
• The "Proof of Concept" Delivery: Rather than presenting a theoretical proposal, I delivered a suite of polished, publication-ready feature articles to leadership, demonstrating immediate value and strategic alignment with company culture.

The Results

• Content Volume & Velocity: Successfully launched an unauthorized series that was immediately adopted as a cornerstone of the internal site.
• Measurable Engagement: The stories became a "massive hit" among the workforce, providing senior leadership with qualitative success metrics that complemented quantitative sales data.
• Strategy Integration: The initiative effectively filled a months-long gap in the internal communications calendar, ensuring a consistent flow of high-quality content during a period of high organizational change.
• Operational Efficiency: Demonstrated the ability to maximize contract value by identifying and solving structural communication gaps without external direction.

Core Competencies Demonstrated

• Proactive Problem Solving: Identifying organizational needs before they are flagged by management.
• Internal Communications Strategy: Building bridges between field operations and corporate headquarters.
• Corporate Storytelling: Translating dry milestones into compelling, mission-driven narratives.
• Agile Content Creation: Managing the full lifecycle of content from discovery and interviewing to final publication.

Client: Marriott International

Role: Digital Content Author / Project Lead

Objective: To manage and modernize 40+ global loyalty pages across 26 languages, ensuring technical accuracy, legal compliance, and strategic alignment with international stakeholders.

The Challenge

Marriott’s global digital presence required the management of 40+ complex loyalty pages, each localized for up to 26 different languages. The workflow involved a geographically dispersed team (Omaha, Italy, Maryland) and required strict adherence to two-week Agile sprints. The existing process faced friction in translation verification and lacked a centralized bridge between the technical content authors and the international "Language Captains."

The Solution: Strategic Localization & Relationship Management

Initially brought in as a contractor, my performance led to a full-time appointment where I optimized the end-to-end content lifecycle:

• Agile Content Orchestration: Managed complex Jira ticketing workflows within two-week sprints, overseeing the ingestion of content into Smartling (translation hub) and deployment via Adobe Experience Manager (AEM).
• Stakeholder Synergy: Engineered a centralized communication hub with International Language Captains. By fostering these personal relationships, I became the primary liaison for the broader team, ensuring machine translations were accurately vetted by native speakers.
• Global Offer Management: Served as Co-Lead for the global offer system, processing Salesforce-driven data from hotels worldwide. This involved rigorous auditing for content accuracy, legal compliance, and web accessibility standards across English and international variants.
• Dynamic Page Revitalization: Co-led the initiative to transform static loyalty pages into dynamic, modular environments capable of hosting personalized credit card offers and real-time elements.

The Results

• Contract-to-Full-Time Transition: Achieved a permanent role based on "Stellar" performance and immediate operational impact.
• Operational Efficiency: Streamlined the translation verification process by establishing direct, high-trust channels with international directors and captains.
• Sales Enablement: Successfully approved and deployed localized hotel offers that directly contributed to increased global sales and property visits.
• Executive Strategy: Developed and vetted project plans for the Product Owner, providing "bigwig" stakeholders with accurate timelines and estimates based on localized production data.

Core Competencies Demonstrated

• Enterprise CMS Mastery: Advanced authoring within Adobe Experience Manager (AEM) and Smartling.
• Global Team Leadership: Coordinating workflows across multiple time zones and cultures.
• Compliance & Accessibility: Ensuring digital content meets international legal and ADA/accessibility requirements.
• Strategic Project Planning: Translating technical requirements into executive-level roadmaps.